Kerry Lacy (Director, The Plannery) was engaged by the Women’s to manage the website development project. Kerry worked in partnership with the Women’s, Carter Digital and ERD to deliver the Women’s responsive, accessible, content-rich website.
The high level goals of the new website were to:
This project warranted a waterfall project management approach, given the number of stakeholders who needed to sign off on the deliverables at each milestone, their relatively low level of digital maturity (so they needed to be presented with highly visual/interactive designs and prototypes), the concurrent re-branding activities and the length of time required to develop the content.
The stages for the project were:
Content development started before project setup and was completed during the Test stage.
Kerry managed the project for the Women’s, working closely with the selected web design and development partner, Carter Digital.
Aside from delivering a beautiful new website, the key deliverables produced for this project were:
The project was delivered on time (with one agreed delay) and on budget.
The Women’s website met or exceeded stakeholder expectations. The Women’s strategic goals were met when the site went live and it certainly delivered on its promise to ‘not look like a hospital website’.
The Women’s continues to enhance the website to meet more tactical goals around event management, growing the supporter base and providing timely, visual information for the media.
Feedback from peer organisations has been overwhelmingly positive, with some saying the Women’s has now “set a new benchmark” in website design for the health sector!