The term ‘content strategy’ means different things to different people – from content audit and copywriting through to content marketing and advertising. At the Plannery, content strategy is the process of analysing, defining and producing content for a new website. We focus on making sure the right content is available to the right people at the right time. And making sure the CMS is used to its fullest extent to minimise maintenance.
This diagram shows the stages and activities which can be involved in web content management strategy projects. The Plannery supports clients with Analyse, Define and Produce activities. Client marketing departments tend to look after the Maintain activities, but we can setup tools and processes to help the client with this activity.