Manage the Women’s website developmentProject management

Women's site on an iPad

The Royal Women’s Hospital (Melbourne) is Australia’s first and leading specialist hospital for the health and wellbeing of women and newborns. The Women’s is also a highly trusted source of women’s health information.

Kerry Lacy (Director, The Plannery) was engaged by the Women’s to manage the website development project. Kerry worked in partnership with the Women’sCarter Digital and ERD to deliver the Women’s responsive, accessible, content-rich website.


The high level goals of the new website were to:

  • Design a fresh, contemporary, innovative website which doesn’t look like ‘a hospital website’, is responsive to all devices and is accessible to as many people as possible
  • Design a site which enables the key audience groups to easily navigate and discover the content relevant to them
  • Support the implementation of a social strategy
  • Maintain the hospital’s existing high search rankings
  • Enable people to easily donate to the Women’s online
  • Promote the Women’s as a trusted source of health information
  • Implement a new, more flexible CMS to support these goals; one which has the required functionality today, will continue to be updated by a development community and doesn’t lock the Women’s into a proprietary system


This project warranted a waterfall project management approach, given the number of stakeholders who needed to sign off on the deliverables at each milestone, their relatively low level of digital maturity (so they needed to be presented with highly visual/interactive designs and prototypes), the concurrent re-branding activities and the length of time required to develop the content.

The stages for the project were:

  • Project setup
  • UX design
  • Visual design
  • Build
  • Test
  • Deploy
  • Post implementation review

Content development started before project setup and was completed during the Test stage.

Kerry managed the project for the Women’s, working closely with the selected web design and development partner, Carter Digital.


Aside from delivering a beautiful new website, the key deliverables produced for this project were:

  • Business requirements
  • CMS requirements & selection
  • RFP & vendor selection
  • Project management plan (scope, approach, timelines, deliverables, stakeholders)
  • Project tracking tools
  • Content development plans & tools
  • User acceptance test plan


The project was delivered on time (with one agreed delay) and on budget.

The Women’s website met or exceeded stakeholder expectations. The Women’s strategic goals were met when the site went live and it certainly delivered on its promise to ‘not look like a hospital website’.

The Women’s continues to enhance the website to meet more tactical goals around event management, growing the supporter base and providing timely, visual information for the media.

Feedback from peer organisations has been overwhelmingly positive, with some saying the Women’s has now “set a new benchmark” in website design for the health sector!

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